A businesswoman, Noshaba Shehzad, who runs a travel agency in Lahore and was code-named 'Madam N' by the ISI, allegedly helped Indian social media influencers like Jyoti Malhotra travel to Pakistan, a report said. She was working to form a sleeper cell of at least 500 spies. She allegedly lured Indian social media influencers and introduced them to Pakistani Army.