Malayalam actress-singer Pavithra Menon criticised the makers of Param Sundari, featuring Janhvi Kapoor, for misrepresenting Malayalis and not casting actors from Kerala to play local characters. “What’s the problem in hiring a Malayali actor? Are we less talented? Is it so hard to find a Malayali to play the role in a Hindi movie?” she asked. However, she later deleted the video from Instagram.