Co-founder of boAt and 'Shark Tank' judge, Aman Gupta, claimed people who had initially rejected the show kept chasing makers after he and Anupam Mittal became "heroes". "They had FOMO," he stated, adding, "And now, they are sharks." Moreover, Aman said, "I like those whose companies are performing well. They're original and aren’t in the show to fix their character."