Mumbai-based PEP Brands, housing D2C labels mCaffeine and HYPHEN, has appointed Shashwat Jain as Chief Commercial Officer. Jain will lead profitability, P&L management and cost optimisation across categories and markets. With 13+ years in analytics, marketplaces and gaming, including co-founding Dangal Games, he joined Pep in 2024 and now takes on full commercial strategy responsibilities.