'Dal Bati Churma, Rajasthani Soorma' has emerged as the slogan of Mata Vaishno Devi Seva Samiti, a group of nearly six dozen enthusiasts who annually undertake a paidal yatra from Jaipur to Mata Vaishno Devi in Jammu. During their month-long excursion they walk through Rajasthan, Haryana, Punjab and Jammu & Kashmir to reach their destination, exchanging elements of culture along the way.