Robinhood unveiled Robinhood Social, a new trading-focused social media platform, to a select group of customers early next year before a wider rollout. Users can post trades, follow others, and trade directly from the feed at no extra cost. CEO Vlad Tenev said Robinhood is becoming a "financial superapp." HOOD stock has tripled in 2025 and joins the S&P 500 on September 22.