Fresh From Farm (F3), founded by Rohit Nagdewani in 2021, is revolutionizing India’s fresh fruit supply chain with its B2B2C platform. Serving 500 retailers daily, it boosts their earnings by up to 29%, curbs wastage, and ensures quality. Backed by $2 million funding, F3 is expanding to 7 cities aiming for ₹100 crore revenue by 2024.