Shraddha Kapoor-backed Palmonas raised ₹1.26 crore for 1% equity on Shark Tank India Season 4 from Namita Thapar and Ritesh Agarwal. The funding will support the brand's offline retail expansion, global reach, and AI-driven personalisation. The brand was founded in 2022 by Pallavi Mohadikar and Dr Amol Patwari, and they roped in Shraddha Kapoor as a co-founder in 2024.