Youtuber Dhruv Rathee questioned Shah Rukh Khan for promoting paan masala despite having a net worth of $1.4 billion (over ₹12,000 crore). "Isn't that much money enough? If it's enough, why are you promoting something as harmful as paan masala?" he asked. He further questioned whether he actually needs this extra ₹100-200 crore that he gets for endorsing such products.