Born in the rural foothills of Pachamalai in Tamil Nadu, Arulmany Duraiswamy started Veritas Finance in 2015 to offer loans to small businesses on their houses. Today, Veritas Finance has 400 branches, 2 lakh customers, and a loan book of ₹6,400 crore. It became a unicorn in 2024, valued at ₹8,500 crore.