Jayanta K and Kailash B, two teens from Bihar, turned the traditional sweet Thekua into a ₹1 crore brand, Shuddh Swad, in just a year. Blending hygiene, affordability, and nostalgia, their startup is reviving forgotten Indian snacks. From temple stalls to online fame, their story is a testament to youth-driven innovation rooted in cultural pride and purity.