Alcobev firm Tilaknagar Industries has signed a definitive agreement to acquire Imperial Blue brand for ₹4,150 crore from the Indian arm of French firm Pernod Ricard. The consideration includes a deferred payment of ₹282 crore, to be paid four years after the date of the closure of the transaction. Imperial Blue is the third-largest whisky brand in India by volume.
short by
Shristi Acharya /
11:59 am on
24 Jul