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At a wedding in Udaipur’s 40°C+ heat, entrepreneur Arjun Vaidya saw a delivery rider nearly collapse from exhaustion, sparking a conversation on hydration. He proposes ₹5-₹10 electrolyte sachets tailored for India: gond-cumin, tulsi-lemon, kokum blends. With sugary drinks dominating, affordable, functional hydration could be a game-changer for India’s working class battling rising temperatures.
short by / 12:08 pm on 11 Jun
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