Urban Company's ₹1,900 cr IPO opens September 10-12 at ₹98-103/share. Grey market premium surged to ₹35, hinting at ~28% listing gain. India's top home & beauty services platform, it runs in 51 cities and abroad with over 54,000 active professionals. Analyst Aditya Hujband calls it a 'Buy', citing brand equity, scalable ops & first-mover advantage, but warns of gig worker.