US-based venture capitalist Deedy Das met Vijay Shekhar Sharma, ₹75,000-crore fintech startup Paytm's Founder. Das recalled that Sharma sold 40% of his business for ₹15 lakh for a loan which ended up being valued at ₹890 crore. "The greatest growth hack was to let people scan a QR code on Coca-Cola bottles and Lays' packets to redeem ₹15," Das noted.