Subhash Jain of Madras Metal said the demand for steel utensils has increased and Gen Z's increasing focus on health is driving the change. Senior nutritionist Ashlesha Joshi said steel resists corrosion and flaking under high heat which means cooked food retains its nutrient profile more reliably. "Steel is also economical," said Mukesh Jain of Bishan Chand Jain and Sons.