India’s startup surge is spreading beyond Bengaluru and Mumbai, with Tier 2 and 3 hubs like Coimbatore, Surat, Nashik, Indore, and Jaipur leading the charge. Lower costs, stronger retention, and deeper talent pools are driving this shift. Success stories such as Zoho from rural Tamil Nadu and CarDekho from Jaipur prove unicorns can thrive outside metros.