On the occasion of Janmashtami, UP CM Yogi Adityanath announced a ₹30,000-crore action plan for the development of the Brij region, including Mathura, Vrindavan, Barsana, and Gokul. He said this plan will connect the pilgrimage sites with the memories of the Dwapar Yuga. He also inaugurated and laid the foundation stone of 118 development projects worth ₹645 crore for Mathura-Vrindavan.