Zomato has invested ₹1,500 crore in Blinkit to strengthen its quick commerce presence. This move enhances delivery speed, expands reach into tier-2 and tier-3 cities, and boosts AI-driven inventory management. With India's quick commerce market projected to hit $5 billion by 2025, Blinkit's expansion intensifies competition against Swiggy Instamart, Zepto, and BigBasket Now.